Corporate blog is an effective marketing device. There are two major types of blogs, water-cooler dialogue and quick publishing. Both of these types bring great benefits to the organization.
External blog is a powerful tool for public relations and is accessible to whole internet. It is flavoured a corporate but it is not as formal as a press release, this helps in building the brand authority.
External blogs have almost taken the place of formal newsletters that the businesses provided to their customers, which were prospective and regular.
The main purpose of the blog is to provide information about the organization, the initiatives and offerings of the company, valuable advices to the customers and reinforcing the identity and image of the organization.
An internal blog on other hand is only for the company and people related to the company. This works as platform for the leaders to share their goals and visions. It can also act as a forum for corporate evangelists or the experts to talk about your business or their businesses.
We have a great experience in creating blog and consulting experience. We develop your blog with open source platform, we customize the feel and the look, and we add necessary features and design beautiful themes that will suit your business and website.
Tags: Blog Website Development in Sydney, Blog Website Programming, Blog writing websites in Australia
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